Viral marketing involves getting other people to willingly spread your message for you. People who like what you have done tell other people, and the message spreads from person to person like a virus. When that happens, it is referred to as your message “going viral”.
This type of marketing is by far the most effective way to get the word out about your site. People will listen to others that they already know and trust much more readily than they will listen to you. These people do not know you, so why should they trust what you are telling them? After all, you might be likely to say anything in order to make a sale. However, they will listen to a friend or family member, especially if the person spreading the word does not have anything to gain by telling them. It is just a friend passing along a great deal they found, or some useful or interesting information.
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